Dr. Jane Goodall Films Public Service Announcements (PSAs) to Stop Illegal Trade in Wildlife
State Dept Photo/Sep 03, 2008/New York City
To continue the momentum spurred by the highly successful Harrison Ford PSAs, the Department of State has once again partnered with WildAid.
The two new public service announcements on wildlife trafficking are with conservationist Dr. Jane Goodall. Dr. Goodall, a world renowned primatologist and Founder of the Jane Goodall Institute, agreed to film the PSAs to further spread the message that demand reduction of illegally trafficked goods will stop the killing of endangered species. These PSAs were filmed in New York City in September 2008. Plans are underway to distribute the PSAs to overseas audiences with the help of U.S. embassies around the world.